Most creative processes are aimed at helping to bring about ideas or solutions in a relatively short time window. We often need an idea or solution quickly, and a process to help make that happen can be of value. However, short-term approaches don’t always deliver when needed.
Even though a given creative process is intended to accommodate a relatively immediate need, this can inherently exclude the time or focus the process requires to let the idea or solution fully unfold. There is most certainly room for improvement.